Pricing Strategies When Selling

Whenever someone has told me that they’re looking to sell their home, the first question they ask me is “What is it worth?”

What they’re actually asking is two questions wrapped in one:

1. “What should I list it at?” and
2. “How much do you think it’ll sell for?”

With the popularity of apps like HouseSigma, it seems that finding out what homes are selling for in your neighbourhood, and this market price is definitely one piece of the puzzle.

The other thing that we know is that markets can chan ge quickly, sometimes overnight (all it takes is for the Bank of Canada to change their overnight rate).

To make sure that a home is priced well, the most recent market climate is a factor that your realtor will take into consideration. The other aspect of the sale that they’ll consider is the pricing strategy that they’ll use.

I’ll give you some examples of what I mean.

Listing Price vs. Selling Price vs. Market Price